MEDIA PLANNING AND BUYING
Media planning and buying is all about successfully strategizing, negotiating, and purchasing ad placements, or "inventory." When our planners look at what inventory to purchase, they must take into consideration the product being advertised, the target audience, and goals of the client's campaign. Our media buyers are not only responsible for making the initial purchase of inventory, they also continue to optimize performance throughout the entire life cycle of a campaign. Our services include:
- Planning, Forecasting & Budgeting
- Domestic & International Media Buying
- Online & Tradition Media Alignment
- ROMI- Return On Marketing Investment Analysis & Rationalization
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